Lego sales jump 17% in first half of 2022, boosted by Star Wars and Harry Potter sets

Lego deals are expanding on pandemic-period development, supported by well known sets from Lego Star Wars and Lego Harry Potter.

On Wednesday, the secretly held Danish toymaker expressed income during the initial a half year of the year hopped 17%, coming to $27 billion Danish krone, or about $3.5 billion.

Lego was among the toy organizations that saw gigantic increases during the pandemic, as shoppers of any age inclined toward its structure sets for diversion.

President Niels Christiansen promoted the organization’s different choice of toys and their allure across ages for the proceeded with deals flood.

“It is the broadest one we at any point had,” Christiansen said of Lego’s ongoing portfolio. “It’s preschool, it’s children, it’s young ladies and young men, it’s adolescents, it’s grown-ups — it’s entirely the board that the portfolio is serious areas of strength for really.”

Notwithstanding top-selling Star Wars and Harry Potter models, Lego has areas of strength for seen in its local Lego Method and Lego City.

“I feel that we ensure we tap into various enthusiasm focuses,” Christiansen said. “You can purchase a Recipe One vehicle or a Ferrari, or you can have a Duplo set that fits in your bath.”

Lego’s solid profit results come notwithstanding a progression of worldwide headwinds remembering battle for Ukraine, store and plant closures in China because of the Coronavirus pandemic and rising expansion related with expenses of unrefined components, energy and cargo.

Christiansen said solid deals have permitted the organization to beat these monetary hardships. Net benefit among January and June 30 came to $6.2 billion Danish krone, or about $802 million, basically in accordance with year-sooner levels. During a similar period last year, Lego produced net benefit of $6.3 billion Danish krone, or about $812 million.

The organization additionally has been receiving the rewards of opening stores in new business sectors, especially in China. During the principal half of the year, the organization opened 66 shops around the world, incorporating 46 around there.

“We’re making very huge interests in our plant in China, also,” Christiansen said. “This moment, we’re extending embellishment and pressing and warehousing limit there to likewise support development approaching.”

Leave a Reply

Your email address will not be published. Required fields are marked *