Dear Realtor,

You shouldn’t have to worry about following up with clients and closing deals and still struggle with what to post on your social media pages.


1️⃣ New Listings
You’ll never know who’s buying a house or land next. So make sure you update your social media with new listings to bring some hype to your new properties.

2️⃣ Industry news
Be a credible source of information. You can post local real estate news from credible news platforms on your page.

3️⃣ Real estate tips
You can post useful, and practical tips on social media. Make them easy to read, short, sweet, and straightforward.

4️⃣ Property of the week
Feature one or two properties every week. Highlight its notable features and let your audience learn more about it.

5️⃣ Personal posts
Give your audience a glimpse of who you are. Let your personality shine through your personal posts.

6️⃣ Client testimonials
Build trust with potential clients by posting feedback and stories behind your successful real estate transactions.

7️⃣ Polls
You can conduct a poll using your Instagram stories, asking followers to choose which they prefer between two properties.

8️⃣ Giveaways
Who doesn’t like free stuff? Schedule regular contests for your loyal followers.
Just make sure to state your contest terms and conditions clearly, and don’t forget to post a photo of the winner (with the prize!) afterward.

9️⃣ Behind-the-scenes
Inspection, client meetings, ongoing construction videos, pictures, etc.

1️⃣0️⃣ Highlights
Make good use of your highlights on Instagram. Include categories like Reviews, Site updates, new properties, Tips, etc.

1️⃣1️⃣ Question and answer
Answer frequently asked questions using graphic designs, videos, and pictures.

1️⃣2️⃣ Holiday messages
Extend your holiday greetings the fun way by posting them with graphics, and videos.

1️⃣3️⃣ Memes
What’s the fastest way to get the viewer’s attention? Try memes. They remind people that serious stuff can still be entertaining.

1️⃣4️⃣ Throwback
Take your audience back in time., a little β€œThen and Now” posts show progress.

1️⃣5️⃣ Helpful information
Trust is the key to a successful transaction. To establish your expertise, show people that you know your stuff.

Start with these tips, tweak your posts and add other real estate social media post ideas as you
progress, and watch your engagement increase in no time.πŸ’š

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