As a realtor, following up with potential clients is hands-down one of the most essential things you must learn how to do effectively as it is a determinant of how many sales you’ll get to close.
The three Fs are valuable sales secrets, every realtor must know and put to use.
When you use the three Fs, you will be amazed at the sales you’ll get to close. It’s not difficult or time-consuming, you just have to dedicate enough time to do it.
Here’s a summary of the three Fs and how to use them to grow your real estate business.
1️⃣ FOLLOW UP
❇️Never expect people to get in touch with you. It is your job to get a hold of them.
❇️Follow up with your active clients every single day.
❇️Follow up until they buy!
Following up is not always a fun task. To make it easier to do, add it to your calendar or to-do list so that it’s non-negotiable. And don’t wait to follow up. Do it as soon as possible after interacting with a prospective client.
2️⃣ FOLLOW THROUGH
❇️When you say you’re going to do something, DO IT.
❇️Create an accountability system for yourself if you need to.
❇️Never forget that you don’t just have clients. You have relationships.
Following through with what you say you’ll do makes you seem reliable and trustworthy. If you tell a client you’ll call them on a particular day, call them.
It’s a sure way to get referral business from your existing clients, too.
3️⃣ FOLLOW BACK
❇️Keep in touch with your past clients.
❇️Remember that relationships don’t end at closing. Try to say “hello!” every once in a while. Send holiday messages, new month texts, and birthday wishes when necessary.
❇️Reach out to clients who have stopped buying from you. You may never know when they need to buy a property again. Following back is your opportunity to get yourself back in the game with that client.
❇️Following back is a great tactic to keep doors open to future opportunities. It’s a strategy you can use to show potential clients that you are there for future deals.
Using the three Fs gives you some control over your lead flow. Don’t lose clients, take action now.
Follow up, follow through, and follow back and you’ll be on your way to crushing targets and closing deals.💪