Written By Dr Laide Okubena
Buying or selling a home or Landed property is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavour.
Your clients want more than someone with real estate certifications or license.
They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they’ll feel confident having by their side throughout the process.
That’s where social media comes in. If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters.
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In this post, learn the benefits of using social media for real estate, a handy list of do’s and don’ts for agents to follow, and examples of posts you can incorporate into your real estate social media strategy.
1. Promote the town, not just the house.
2. Be yourself.
3. Educate your buyers.
4. Chat with your followers.
5. Respond to comments, good and bad.
6. Avoid simply shouting about your home or Landed property listings.
7. Don’t forget video.
8. Never assume you’re only connecting with first-time buyers.
9. Talking to yourself on social media doesn’t do your page any good.
10. Don’t ignore your existing clients.
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Promote the town, not just the house
Homebuyers want to know the good, bad, and ugly of each town to which they’re considering a move. Yet, most real estate blogs simply give buyers basic demographic statistics and perhaps some flowery language about the area. Instead, use your social media channels to provide potential clients a far richer understanding of the markets you serve, letting them know the pros and cons of each neighborhood.
Use these handles to promote properties you have listed in that city. City accounts on Twitter tend to be receptive to these shout-outs and might retweet you — increasing your post’s reach to their followers.
Instagram Business accounts are also prime real estate (no pun intended) for you to post beautiful photos of the town in which your properties are listed.
I’ve heard of many realtors who pay a ghost writer to write their marketing copy, yet this approach has its shortcomings. The copy simply doesn’t ring true; it fails to give clients a sense of who you really are. Studies show that consumers want to make a personal connection with those whom they do business with, and there’s no shortcut to writing your own authentic social media content that resembles who you are as a real estate agency.
Let your personality shine through across each social network you’re on. It’s a great way to open a dialogue with a client before they ever pick up the phone.
Educate your buyers
Some of the most trying days as a real estate agent prove to be great lessons we can share with our clients. Talking about common real estate pitfalls makes your buyers smarter, giving them a smoother browsing experience and qualifying them to work with you.
Social media is the perfect outlet for this. If you have a blog, consider writing articles about home-buying tips, and use social media to promote them. Perhaps you can tweet a “Real Estate Fact of the Day,” hashtagging #realestate while you’re at it.
Chat with your followers
Home buyers today expect instant responses to their questions, but where they ask those questions has changed.
Home buyers are calling real estate agents much less than they used to with questions about a property or neighborhood. They’re going online, using Facebook’s Recommendations feature, and tweeting at real estate offices on Twitter. Be ready for this outreach, answer them, and use these questions as an opportunity to start dialogue with followers who might be in the early stages of the buying process.
Shouting about your home listings
It’s fine to let people know about the homes you’re marketing, but don’t make the house itself the primary topic of your conversation. Think about common questions home buyers and sellers ask you, and turn these into posts. Provide valuable content and you’ll keep people coming back.
There are more than 8 billion daily video views on Facebook.
It’s tempting to skip the expense of shooting and editing a video, but online video is an important element of home marketing. Think about it: Home buyers are visual buyers, and if done well, a video creates an emotional connection with them that they might not have from just a photo-based listing.
YouTube videos also improve your website’s ranking in search engines like Google — a common place where home buyers and renters start their search for a new home
Assuming you’re only connecting with first-time buyers
According to a recent PDF 24% of home buyers are 41-50 years old or younger. About 22% of them are first-time buyers. If you think you’re just talking to first-time home buyers on social media, think again.
If you think you think you’re just talking to first-time home buyers on social media, think again.
Social networks like Facebook are great places to engage “fans” and learn what they’re looking for from their agent, but keep in mind they’re not all new to the buying process. Have content suited for all levels of home-buying experience ready to serve up to your fans and followers — you never know whom you’ll be connecting with.
Talking to yourself
A post, link, photo, or tweet on your profile might look nice to you, but it means very little if it doesn’t resonate with the people who are following your page.
Social media is more about listening than about talking. Pay attention to what people are saying about you and your brand. Solicit and gather feedback through informal polls or via free survey services like Survey Monkey or Google Forms. This will ensure each and every piece of content you share on social media reflects the interests of your customers.
Ignoring your existing clients
Invite your previous buyers and sellers to join you on social media. That way, your sites becomes richer communities of shared experiences and objective advice from those who recently completed the home buying/selling journey.
Question of the Day
Which one of this tips are you doing and which ones have you not started doing?
Thanks for your attention and please enjoy your day.
Dr Laide Okubena
At Haxzzallian Software we can help you grow your business, visit our website for more info visit http://websolution.heweb.org