You Are The Product

You have probably invested a lot of money learning what I call support skills – Canva, video editing, graphic design, copywriting, etc.

You probably think that is where the money is but months turn into years and there seems to be no change.

Because there is a missing link.

What many of you don’t know is that you are the product you are selling.

And if nobody knows you you cannot sell.

All the support skills you have invested in should be used to project you to the world.

How do you do that? By stepping out to be seen and heard.

2022 is weeks away. Some of is stepped into 2022 months ago. Some are still waiting for January 1st to come before they enter.

Wherever you stand is okay but what is your strategy? What is going to give you a winning edge in 2022?

I want to encourage you to focus on being seen and heard. All you need to start is that device you have in your hand and maybe an earpiece.

For me, I am starting 2022 with a 45-day video challenge. Everyone participating in the challenge will be posting a 90-second video every day for 45 days.

That is just the beginning but we will start from 3rd of January while others are still sleeping.

For you, it may be podcast, youtube short, whatever. But make sure you focus on being seen and heard.

Every other thing you seek will follow when people know you. But they won’t know you if you don’t show yourself.

All the personal brand knowledge you have acquired will not amount to much if people don’t know you.

All the certificates you have acquired will not do much if people don’t know you.

We are in a new world, guys. The rules of the game have changed.

Posting video content is one of the fastest ways to get known.

If you play an instrument you can post a 90-second video playing that instrument.

Playing different songs every day for 45 days.

If you are a poet, then you post videos where you recite poems.

One poem a day for 45 days.

Everybody cannot be a motivational speaker. Post a video of yourself in your element.

But the magic is in the consistency and quality of the video content.

Post videos every day.
Post videos every day.
Post videos every day.

Have I said that enough?

“There is nothing like tough. There is trained and untrained.” -Denzel Washington .

Leaders start while others are sleeping.

Mute Efe

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